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Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America’s cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline.
Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.
- Sales Rank: #1243860 in Books
- Brand: Brand: NYU Press
- Published on: 2009-04-01
- Released on: 2009-04-01
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .52" w x 6.00" l, .54 pounds
- Binding: Paperback
- 208 pages
- Used Book in Good Condition
Review
"A fascinating journey into the worlds of five of the most influential religious leaders in the United States. Holy Mavericks provides an open window to view change both in American religion and American culture. In reading this book, you will find that these five religious giants do not practice old time religion, and yet, ironically, they do. Holy Mavericks shows us how."
-Michael O. Emerson,co-author of People of the Dream: Multiracial Congregations in the United States
"These evangelical innovators are household names, thanks in large part to their multimedia know-how, but they preach a conservative message—often regarded as antiquated. Most important, their ministries supply existential fulfillment to existential demands. This book (especially the bibliographic essay "Theory of Religious Economy") will most appeal to scholars and students. However, curious readers will enjoy it as well. Highly recommended."
-Library Journal
“The new book Holy Mavericks casts a wide net in its study of evangelical innovators . . . Co-authors Shayne Lee and Phillip Luke Sinitiere see [them] as helping to create the competition and vitality of America’s religious marketplace.”
-Religion Watch
"Introduces us to some of the most prominent religious innovators in the United States today—‘savvy spiritual suppliers,’ as the authors say—who are skilled at recalibrating their messages and ministries to fit particular audiences. Religious scholars will welcome the attention given to cultural themes in the analysis, and the emphasis on more than just individual choice; general readers will be enthralled by the creativity of the producers but also appalled at the captivity of religious faith to contemporary culture."
-Wade Clark Roof,University of California at Santa Barbara
"Takes us beyond the scandal-mongering and speculation so common in popular media coverage of religion to provide a deeper level of insight into some of the most influential ministries in the spiritual marketplace of American religion today. Combining keen sociological analysis with crucial historical contextualization, Lee and Sinitiere explain what have been the keys to the relative successes of these ministries' leaders as individuals willing to ‘do business’ outside of traditional ministerial boundaries in a variety of ways. . . . A must-read for those seeking to understand this intersection of faith, commerce, and politics."
-Milmon F. Harrison,author of Righteous Riches: The Word of Faith Movement in Contemporary African American Religion
About the Author
Phillip Luke Sinitiere is Visiting Assistant Professor of History at Sam Houston State University (TX).
Shayne Lee is an associate professor of sociology at the University of Houston. He is the author of T. D. Jakes and Holy Mavericks.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Informative to a point...
By Chad Oberholtzer
I was intrigued by the premise of this book, an analysis of the remarkable success stories of five preacher celebrities of the American contemporary evangelical church world of various theological inclinations: Joel Osteen, T.D. Jakes, Brian McLaren, Paula White, and Rick Warren. And the authors quickly acknowledge that they will be focusing on the marketplace factors that have allowed each of these five preachers to grow large churches and amass international followings and much acclaim (and corresponding disdain). This marketplace focus derives from the authors' academic fields of sociology and history. They specifically state that the book does not cover theological terrain and does not critique the spiritual nature of the five subjects because the authors are not theologians. And from that perspective, what follows is a simple discussion of each of these Holy Mavericks and the various innovations and unorthodox approaches to ministry that has allowed them to thrive. The authors are careful not to be critical but simply state the facts of what these five pastors have been doing and how those methodologies have led to such outwardly success. The discussion all falls within the framework of this analytical model (p. 160): "The theory of religious economy views churches as firms, pastors are marketers and producers, and church members as consumers whose tastes and preferences shape the goods and services ministers and firms offer."
And that direct quote very succinctly explains the limitations inherent in this approach to analyzing pastoral ministry. The authors (and their academic predecessors who birthed the theory of religious economy) certainly did not create the notion that there is value in considering logistical and sociological reasons why people are drawn to certain religious approaches, methodologies, and techniques while they are repelled by others. This idea goes back at least as far as Charles Finney and his honest and practical reflections on the best way to organize his 19th-century revivals. But there is a point at which this sort of analysis is inadequate or even completely contrary to the gospel. The church is first and foremost the body of Christ, not a firm. Pastors are first and foremost shepherds, not marketers and producers. And church members are first and foremost part of the body of Christ, not consumers. Just because a spiritual leader makes methodological innovations that draw more people to follow and participate in their church, that does not mean that the innovations are aligned with the Gospel. In fact, certain innovations of these five prominent church leaders are worthy of careful reflection, criticism and possibly even downright dismissal, but this book never enters that territory.
To be clear, I am fine with the decision of the authors to stay within their fields of expertise and training. I am quite certain that this book has the potential to offer interesting insight into the sociology of religion that academics may more fully appreciate than I did. And I certainly learned some interesting information about the backgrounds, stories, and leadership innovations of the five featured preachers, some of which may someday inform my own pastoral ministry (both in terms of what I want to mimic and what I want to avoid). But for those outside the relevant academic circles, I would only recommend reading this book in tandem with Skye Jethani's "The Divine Commodity," which offers a helpful corrective to some of the basic assumptions of the theory of religious economy that run directly in contrast to the gospel of Jesus Christ, which should be the nexus of the innovative leadership of all servant leaders of Christ but far too often holds only a peripheral place.
3 of 4 people found the following review helpful.
Insightful
By Gregooo
Great insight into the subject matter. Affirms some stereotypes and enlightens the read on new points. Laid out in short chapters for a quit, yet informative read. You won't be disappointed.
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