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Culture Works addresses and critiques an important dimension of the “work of culture,” an argument made by enthusiasts of creative economies that culture contributes to the GDP, employment, social cohesion, and other forms of neoliberal development. While culture does make important contributions to national and urban economies, the incentives and benefits of participating in this economy are not distributed equally, due to restructuring that neoliberal policies have wrought from the 1980s on, as well as enduring inequalities of race, class and nationality. The cultural economy promises to make life better, particularly in cities, but not everyone can take advantage of it for decent jobs. Exposing and challenging the taken-for-granted assumptions around questions of space, value and mobility that are sustained by neoliberal treatments of culture, Culture Works explores some of the hierarchies of cultural workers that these engender, as they play out in a variety of settings, from shopping malls in Puerto Rico and art galleries in New York to tango tourism in Buenos Aires. Noted scholar Arlene Dávila brilliantly reveals how similar dynamics of space, value and mobility come to bear in each location, inspiring particular cultural politics that have repercussions that are both geographically specific, but also ultimately global in scope.
- Sales Rank: #1206493 in Books
- Brand: Brand: NYU Press
- Published on: 2012-04-16
- Released on: 2012-04-16
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .61" w x 6.00" l, .80 pounds
- Binding: Paperback
- 241 pages
- Used Book in Good Condition
Review
"Culture Works looks deeply into and beyond the current rhetoric on art with an acuity and sense of irony and understanding of the realpolitiks that are all too rare in the cultural policy literature. Professor Dávila has given us a brilliant introduction and guide to the complex interactions of art, markets, politics, and community in the first part of the 21st century."-Paul DiMaggio,author of Nonprofit Enterprise in the Arts
"Culture Works challenges us to think critically about Latino/a culture and the men and women who create it every day. From shopping malls in Puerto Rico to art galleries in East Harlem and tango palaces in Bueños Aires, Arlene Dávila shows us the underbelly of a global political economy that gorges itself on authentic cultural forms and grinds them down into commodities. Dávila’s understanding of these complex forces illuminates the connections between all creative landscapes and the elites who try to mold them to their political will."-Sharon Zukin,author of Naked City: The Death and Life of Authentic Urban Places
"The author effectively dissects the contradictory and often deleterious impact of neoliberal development in promoting inequalities of race, class, and nationality, while at the same time encoding and keying the value of Latin American folk art traditions and cultural economies...highly recommended for all academic levels/libraries."-CHOICE
About the Author
Arlene Dávila is Professor of Anthropology and American Studies at NYU. Her books include Culture Works: Space, Value and Mobility Across the Neoliberal Americas (2012) and Latino Spin: Public Image and the Whitewashing of Race (2008), both available from NYU Press.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Cultural Transformation: From Inside and Out
By cnpk
Culture is organic, it is a product of the lives of people in a society: a fabric formed, voices unleashed from a the textures of human emotions, yearnings, desires and struggles, but most of all part of a product of daily living. Literature, music, dance, sitcoms, comedy, murals, protests, gatherings, traditions, and so on emerge from, and reflect that culture at any time.
Throughout history, people have attempted to influence, if not define culture. Emperors, dictators, critics, museums, rich, and elites have tried to inject their larger influence and personal views to mould or change cultures. In modern day, this trend continues through many similar sources of power, and that includes democratic governments, their funding agencies, multinationals, as well as tourists from richer economies. Neoliberal policies represent one such important influence.
While Dr. Davila explores neoliberal influences on latino culture, the concepts and ideas she develops could be widely applied in emerging countries. A shopping mall in Puerto Rico may be a community and cultural center, a place for society to connect and coalesce. These have happened naturally, further removed from the original goals of shopping. More shopping malls are no longer necessary for consumption or shopping, but the government's focus on incentivizing them over other concerns such as education, gives an example of influence. Ironically these very protests happen at the shopping mall. Perhaps, the community is just looking for a place of expression, modern day social places of gathering, expression and connection. And perhaps that yearning just happened to find its way into the largely available shopping malls.
The example in the book, where street artists are now regulated and forced to use materials even from other countries, and where 'aunthentic art' has become artificial, and the original artists are unable to make a living and allow their art to grow, is an excellent example of outside elite, commercial and government attempt to define art and culture, and thereby choking it, taking away it's authenticity.
Such influence is not limited to public policy. Grassroots organizations best represent the current trends in cultural thought. They are at the vanguard of voice and change within a culture. Yet, elite individuals and institutions within a culture, such as cultural academies and museums may have an outsized influence, and therefore not only receive a large share of limited economic support, but also sometimes unknowingly squelch the very vibrant culture they purport to represent. An example of that is the struggle of grassroots organizations in New York to justify themselves, or the discussions involving the design of a museum of the American latino is well illustrated in the book.
As a tango dancer, the sections that especially captured my interest were about the influence of tango tourism on the culture and life in Argentina, and in particular Buenos Aires. While Tango is a wonderful heritage that originated in Argentina, Dr. Davila captures the tensions inherent in the way tango tourists and expatriates influence the culture, while the local people sometimes are either unaware of the global influence of tango; and even among those who are aware, they desire to 'own' the authentic tango.
Such tensions reflect modern trends and examples of neoliberal pressures and influences on cultural evolution. Dr. Davila gives us this new and sometimes troubling trend of pressures on the organic and grassroots development of cultural ideas. She does not judge, but instead presents to us the conflicts and tensions inherent in modern society. The concepts while derived from examples in latino cultures, are nonetheless widely applied to others. One could see how the ideas can be applied to other cultural expresssions such as Yoga, Eastern spirituality and Buddhism, native arts, and others; many of which are under pressure due to external influences. Traditional notions of cultural evolution is under immense pressure from often well-intentioned outside influences. It will be interesting to observe and understand how the essence and natural evolution of bottom up cultures can be preserved.
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